首先，将每个元素的价值相加，因为每个元素设定了一个最大和为100的量级，我们得到的是一个百分比的分数。最好的方式是通过一个蜘蛛图来展示。
通过分析获得创意
文中描述的分析和方法的优点在于它们能迎合你的特定客户。可根据需要加入其它考察元素。
这个分析平台使你能在你选取的某一元素中增加权重，比如你的客户是一个生产商，它非常侧重品牌和外观及氛围。毫无疑问你可以修改衡量体系，给予品牌元素更多更好的侧重。给于可通知性少些侧重。
转载请标明本文地址：http://www.fullsearcher.com/n2005815135618735.asp
英文原文：
How To Quantify The User Experience
By Robert Rubinoff April 21st 2004
Many look to the user experience as an overall indicator of Website success. Analyzing how effectively a Website provides for a net positive user experience can often turn into a subjective affair, rife with opinion and short on objectivity.
This article outlines a quick-and-dirty methodology for quantifying the user experience, which I"ve found to be very useful in providing clients with a quick, objective, visual representation of where their site stands vis-à-vis the competition or past development efforts.
What is the User Experience?
The term "user experience" refers to a concept that places the end-user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone. It"s based on the general concept of user-centered design.
The user experience is primarily made up of a four factors:
- branding
- usability
- functionality
- content
Independently, none of these factors makes for a positive user experience; however, taken together, these factors constitute the main ingredients for a website"s success.
Take, for example, a brilliantly designed site that routinely gives server errors, or times-out. Or imagine a fantastic, database-driven application that, for some reason or other, is never used because it"s buried deep within the bowels of the site"s information architecture. In both cases, we see that the independent elements of branding, usability, functionality and content structure aren"t necessarily indicative of a site"s success. Yet, when taken together, these core elements provide the basis for the user experience.
The Need for an Objective Analysis Tool
Say you"ve got a new lead -- they"re unhappy with their Website in its current form and want you to help steer the site in the right direction. If you"re like me, the first thing you"ll do is take a look at the site and make some cursory mental notes. How then do you convey these ideas and notes back to the client without simply ripping the current site apart?
The problem is that each of our perceptions of how "good" or "bad" a Website is, is skewed by our personal backgrounds and specialties within the industry. Asked to evaluate a Website"s benefits and constraints, a developer, usability professional, designer or information architect may come up with an entirely different critique.
An objective tool for measurement and analysis helps you provide your clients with fact-based recommendations, as opposed to mere conjecture and opinion. The methodology we"ll explore in this article will help you to:
