IT业界

荣耀双十一:直播后台数据,英雄不刷单,只要真冠军

 太平洋的两端,中美网民在狂欢,一边是川普当上美国总统,一边是双11网购狂欢,而这所有的狂欢大多通过智能手机进行着记录、传播、互动。

4分40秒,一个富有意义的时间,只能用“幸福来得太快”来形容,天猫荣耀官方旗舰店销售额突破亿元,一举刷新去年7分16秒销售额破亿记录,成为“双11”手机品类最快破亿品牌,同时荣耀1小时持续领跑天猫双11手机品类5项第一:品牌销售额第一、品牌销售量第一、店铺销售额第一、荣耀畅玩6X斩获天猫双11手机单品销售额第一、手机单品销售量第一。

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

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互联网改变了手机,互联网改变了美国大选,互联网手机改变了人们生活方式,勇敢做自己,挑战不可能,For the brave。

在双11的前夜,从10日23:30开始,持续到11日24:00,荣耀和中关村在线进行了一场别开生面的视频直播,全程直播荣耀双十一的后台数据,开启开放透明双十一的手机圈先河。

打破潜规则,不刷单,不封闭,只要真冠军

国内手机行业竞争十分激烈,时不时爆出各种撕逼和口水战,各种第一数不胜数,数据的真实性却不得而知,媒体曾经爆出某些手机品牌的刷单行为,而打肿脸充胖子的刷单行为可能不是一家两家。

全程视频直播双十一后台数据,荣耀勇敢地开启了行业先河,向行业潜规则说不,不刷单,不封闭,开放透明地呈现真实的荣耀双十一。国内手机行业正在进入洗牌期,数据表现关系舆论导向,荣耀敢于开放透明视频直播自己的后台数据,说明荣耀对自己的产品和用户忠诚度很有信心,也说明荣耀前三个季度表现一定不错。

谁在刷单?手机行业可能不止一两个品牌在刷单,媒体曾经曝光过,荣耀的开放举动事实上在向那些刷单手机品牌喊话,潜台词是“英雄不刷单,只要真冠军,你们敢不敢也直播一下自己家的后台数据?”,呼吁手机企业一起晒晒真实数据,开放正直地进行竞争。

荣耀手机的品控一直做的很好,奉行让品质为产品代言的理念, 宁损千万,不留隐患,赢得了消费者的良好口碑和赞誉。曾经有一次,由于运输过程中轮胎起火,导致部分手机受到影响,可以正常使用,却可能缩短使用周期,为了一年后不留隐患,荣耀果断销毁了价值2000万元的好手机。这个故事一直传为佳话,也树立了荣耀手机的产品文化和品质信仰。

荣耀产品在中国市场的重复购买率高达81%,仅次于苹果的82%,荣耀的成功不是偶然或运气,是长期坚守品质灵魂的粉丝回报。2016年,荣耀V8、荣耀8、荣耀Note8相继推出,荣耀三旗舰体系正式出炉,为荣耀走向大众市场、全球市场迈出了坚实一步,现在的双11只是一个美好开始。

质胜江湖,品尚全球,荣耀格局的自我超越

敢于晒账本,不打价格战,而是靠品质和口碑,在换机市场的一片红海中,硬生生地完成了质胜江湖,这就是自称“笨鸟”的荣耀。

荣耀总裁赵明曾经指出,中国智能手机行业不太健康,很多厂商在比拼“谁更不赚钱”,陷入了反商业常识的怪圈里。荣耀不打价格战,而是打品质战,今日荣耀的成绩含金量是很高的,荣耀的发展模式是健康良性的,这也是荣耀能够保持长期市场领导力、快速打开全球市场的关键因素。

在国内市场,荣耀开放合作,不仅锁定京东、天猫、苏宁三大主营平台,还在华为商城vmall、唯品会、一号店等电商平台发力,开放渠道生态,追求共生共赢。作为一个互联网手机品牌,荣耀生于华为大家庭,成于互联网世界,既传承了华为以客户为中心的产品文化,又厚载了自由、平等、分享的互联网精神。

在全球市场,荣耀双十一变成了粉丝狂欢盛宴,联动全球15个国家及地区,将11.11网购节带向了全球,将中国品牌的创新玩法推向了全世界。荣耀已成功进入74个国家和地区,成为真正的全球手机品牌,引领着互联网手机品牌全球化步伐,也成为中国制造的荣耀代表。

征战全球:从欧洲到美国,站稳脚跟

一路见证荣耀手机的成长,荣耀在中国市场已经取得了巨大成功,形成了独具一格的品牌精神和产品文化,品牌知名度已经达到75%,品牌满意度则高达90%。在中国市场,荣耀不需要过分谦虚,他们已经是顶尖品牌和超级玩家,荣耀的新看点在全球化,大家都在注视着荣耀的全球化之路。

荣耀在欧洲、日韩取得了骄人成绩,已经登陆美国市场。美国是全球高科技的领袖,也是苹果公司的大本营,却并没有强大的本土安卓手机品牌,荣耀能够赢得美国市场,已是真正的世界级手机品牌。

勇敢、叛逆、拒绝威权时代的川普大叔,成为了美国新总统,那么,“For the brave”的荣耀精神应该是符合美国人自由精神的,荣耀的美国之路一定会赢得美国年轻人。

在不同的国度里,年轻人的精神和向往却是相似的,荣耀的美利坚之路让国人很期待,中国荣耀何时荣耀美国,也许两三年,也许三五年,相信荣耀不会让我们等太久。