问28：在Facebook或MySpace上你加一个品牌为“好友”吗？是40.10%，否59.90%。
问27：在Twitter上你追随一个品牌的主要原因是？（数据表见上）
问30：（在Facebook或MySpace上）你加一个品牌为“好友”的主要原因是？
| |
% |
| Exclusive deals or offers 独家销售或供应 | 36.9% |
| I am a current customer 我是现有用户 | 32.9% |
| Interesting or entertaining content 有趣或娱乐的内容 | 18.2% |
| Other people I know are fans of the brand 我认识的其他人是这个品牌的粉丝 |
6.2% |
| Service, support or product news 服务、支持或产品消息 | 5.0% |
| Other 其他 | 0.7% |
|
数据来源：FEED: The Razorfish Digital Brand Experience Report / 2009
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|
问29：在Facebook或MySpace上，当你与一个品牌成为“好友”，一般会做下面哪些？
| |
从不 | 有时 | 经常 | 总是 |
| Raise your awareness of the brand 提高你对该品牌的认知度 |
3.24% | 36.66% | 38.65% | 21.45% |
| Consider the brand when you are in the market for that product or service 当你想要购买那种产品或服务时会考虑该品牌 |
2.00% | 34.41% | 40.90% | 22.69% |
| Purchase a product or service from that brand 购买来自该品牌的产品或服务 |
2.699% | 36.66% | 42.89% | 17.46% |
| Recommend the brand to others 向其他人推荐该品牌 |
3.99% | 33.92% | 39.15% | 22.94% |
|
数据来源：FEED: The Razorfish Digital Brand Experience Report / 2009
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